Troubled Mobile ESPN signs new ad agency

Disney-owned MVNO Mobile ESPN announced it has signed with a new ad agency, Unit 7. The ad agency will put together a series of direct-response television ad spots this summer. The MVNO recently "went back to the drawing board" after a botched entry into the market. In May, Disney president and CEO Bob Iger admitted that initial results from the service were "lower than hoped," which led to a change in pricing plans and a new marketing approach--namely Unit 7. Not sure whether it was Unit 7 or the reporter at Digital Media News covering the story, but someone missed the name change memo: It's Mobile ESPN now, not ESPN Mobile.

For more on Mobile ESPN's new ad agency:
- take a look at this article from DMNews


Do you think today's Open RAN networks are truly OPEN?

Saankhya Labs’ revolutionary 5G Open, vRAN approach disaggregates hardware from software, and unshackles the underlying hardware architecture enabling use of open heterogenous compute platforms, for truly open networks that eliminate vendor lock-in, increase scalability and reduce TCO.