Similar to how content aggregators brought together content companies and carriers at the beginning of the mobile entertainment explosion, Verisign's Messaging and Mobile Media division has launched Xoomerang, a platform that helps carriers connect with a variety of social networking sites. The goal is to make it easier for consumers to view, publish and interact with online social networking sites.
In an interview with FierceWireless, Warren Faleiro, vice president of Verisign's messaging and mobile media division, said that by bringing together a catalog of social network based applications to one carrier, the company can help carriers leverage their existing MMS and SMS infrastructure and create stickiness with consumers.
YouTube is one of the designations available through Xoomerang and Faleiro says that there are other social networking partners that will soon be announced. "We make it so carriers don't have to worry about it," Faleiro said.
- see this press release