Verizon Wireless singled out in Vodafone reorg

Verizon Wireless, which has been chomping at the bit demanding more freedom, may actually get more attention from its minority partner Vodafone as a result of today's management and structure reorganization at the European conglomerate.

Verizon Wireless has been sliced from the Emerging Markets, Asia Pacific and Affiliates (EMAPA) group and designated a separate entity managed at a senior level by a team that includes Vodafone chief executive Vittorio Colao and Terry Kramer, who will become the group strategy and business improvement director. This move, Vodafone said, was made to reflect Verizon Wireless' "financial and strategic importance" and could signal that Vodafone is taking a more avid interest in its American holdings.

Other Vodafone organizational moves--the first since Colao took over from Arun Sarin in July--include the appointment of Michel Combes as European regional chief executive and splitting EMAPA into two separate regions, Asia-Pacific and Central Europe/Africa with individual CEOs to be named later.

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