Wal-Mart giving away $100 gift card with BlackBerry purchases

Wal-Mart is trying to raise its profile as a mobile retailer by offering a $100 gift card to customers who buy select BlackBerry devices from Research In Motion.

The offer, which runs from Nov. 14 to Nov. 20, will be effective when a customer buys a BlackBerry device and activates a two-year contract with any of the Tier 1 operators. The offer applies to different BlackBerry models, including the Bold 9000 from AT&T Mobility, and the Storm and Storm2 from Verizon Wireless. Customers can use the gift card on the same day of their purchase or save it for use at a later date.

The new offer is the latest in a series of moves by Wal-Mart to position itself as a premiere wireless retailer, alongside Best Buy and RadioShack. Last month, Wal-Mart became a national retail partner with TracFone, and started selling the company's Straight Talk monthly unlimited plan. Wal-Mart currently has around 3,200 stores nationwide where it sells and activates postpaid wireless service. 

For more:
- see this release

Related Articles:
Target outsourcing mobile retailing biz to RadioShack
T-Mobile, Verizon bolster RadioShack sales
Wal-Mart offering unlimited voice, web and text for $45 a month

Suggested Articles

The C-Band Alliance (CBA) now says the U.S. could see billions of dollars going to the U.S. Treasury if its auction of C-band spectrum gets approved.

T-Mobile appears to be working to gain favor in NY, promising more jobs in new tax revenue from a second new customer experience center in the state.

Google announced it’s bringing RCS chat services to Android users in the U.S.