TeliaSonera's Spanish 3G operator, Yoigo, introduced service for the first time after bailing out Xfera, and it is targeting the mass market with a low cost service. The initial commercial offering includes the same prices for both post and prepaid customers. Yoigo will launch mobile operations based on its own 3G network combined with national 2G roaming. Yoigo is able to target the mass market by outsourcing a number of functions, including network rollout, maintenance of operations, customer care as well as logistics and warehousing. Since Yoigo was the last to launch 3G, the goal is to have a market share of less than 1 percent at the end of next year, with a short-term target of blended average revenue per user of around €30 per month.
For more about Yoigo's launch:
- check out this article from 3G.co.uk